Señor Lechuga Hot Sauce
Company: Senor Lechuga Hot Sauce, Chicago, IL
Industry: Food, specializing in various hot sauces.
Challenge: Senor Lechuga wanted to rebrand their two most popular hot sauces and tie into the launch of the new video game, Lords of the Fallen.
Solution: Utilize the existing inexpensive, stock, corrugated mailers and create a graphically high-end sleeve to wrap around the two stock corrugated mailers.
Outcome: The sleeve was a quick addition to the fulfillment process, minimizing added labor costs while providing premium graphics to highlight the video game launch.
About Señor Lechuga
Señor Lechuga Hot Sauce, hailing from the vibrant culinary scene of Chicago, IL, has established itself as a notable player in the hot sauce market. The company’s origin can be traced back to Williamsburg, Brooklyn, where Nico Lechuga, driven by the absence of a hot sauce that could deliver intense heat without sacrificing flavor, began his foray into sauce creation. His concoctions were initially meant for his personal use but soon garnered rave reviews from friends and family, propelling him to commercialize his creations.
Challenges Faced by Señor Lechuga
Señor Lechuga's obstacle was to rebrand their top-selling hot sauces in a way that would resonate with the premium and visually striking aesthetic of contemporary video games, particularly for the launch of "Lords of the Fallen." They needed to revamp their existing plain packaging to a level that matched the game's high-end graphics.
Rigali’s Solution for Señor Lechuga
RPPI recognized the importance of cost efficiency and the potential of the existing packaging. They chose to retain the current corrugated shippers while significantly enhancing their visual appeal. By designing a graphically rich sleeve that snugly fitted around the shippers, RPPI managed to create a dual-purpose solution that protected the bottles and simultaneously served as an eye-catching promotional tool for both the sauces and the video game.
Outcome for Señor Lechuga
The introduction of the sleeve to Señor Lechuga's packaging routine was a game-changer. It was an efficient addition that avoided additional labor costs while providing the products with a premium appearance. This clever packaging innovation not only boosted the brand's image but also heightened customer excitement, mirroring the anticipation surrounding the video game release.
Would you like to create high-end sleeves for your products packaging? Please contact Rigali Packaging Products to get started!
