Progressive Treatment Solutions
Company: Progressive Treatment Solutions, Palatine, IL.
Industry: Cannabis, with a focus on high-end flower products.
Issue: Need to differentiate a new high-end flower product from existing products through unique packaging.
Solution: RPPI developed three new folding carton finishes incorporating gold foil stamping, UV highlights, and soft touch to align with the product's high quality.
Outcome: Successful differentiation of the new product in the market, enhanced consumer appeal, and reinforcement of PTS's position in the premium cannabis segment.
About Progressive Treatment Solutions
Progressive Treatment Solutions (PTS), based in Palatine, Illinois, is a company operating in the burgeoning cannabis industry. As they prepared to launch a new high-end flower product, PTS was keenly aware of the competitive market and the importance of product differentiation. This launch was especially significant as it represented an upscale addition to their existing range of cannabis flower products, catering to a segment of consumers looking for premium quality.
Challenges Faced by Progressive Treatment Solutions
The primary challenge for PTS was in the realm of packaging. The company wanted to distinctly differentiate this new high-end flower product from their existing offerings. Recognizing that packaging plays a pivotal role in consumer perception and brand positioning, PTS aimed to develop packaging that would not only stand out visually but also convey the superior quality of the product. The goal was to create a packaging design that would capture the consumer's eye and reinforce the premium nature of the product.
Rigali's Solution for Progressive Treatment Solutions
In response to PTS's needs, Rigali Packaging Products Inc (RPPI) presented three innovative folding carton finishes, each designed to align with the perceived high-quality differences of the new product. These new packaging designs incorporated luxurious elements such as gold foil stamping, UV highlights, and a soft-touch finish. Each of these features was selected to enhance the visual appeal and tactile experience of the packaging, thereby elevating the overall consumer perception of the product's quality.
Outcome for Progressive Treatment Solutions
The collaboration between PTS and RPPI resulted in a packaging solution that significantly elevated the product's market appeal. The new folding carton with its high-end finishes effectively differentiated the product from PTS's existing flower products. The use of gold foil, UV highlights, and soft-touch elements not only caught the consumer's eye but also conveyed a sense of luxury and quality. This packaging innovation played a crucial role in the successful launch and market reception of PTS's new high-end flower product, reinforcing the brand's position in the premium segment of the cannabis market.
Would you like to implement differentiated packaging that highlights your product’s quality? Please contact Rigali Packaging Products to get started!
